This article analyzes how Datum TI creates, configures and appropriates value in the face of regulatory uncertainty and state intervention in Brazil. Grounded in the Value Tripod and in the literature on institutional engagement, the research adopts an exploratory single case study method with narrative analysis through dialectical oppositions and logical syllogisms. The results show that entrepreneurial action overcomes the binary dichotomy of compliance by "entrepreneuring within regulation". The firm internalizes compliance in a specialized back office, converting the regulatory burden into a reputational barrier to entry and a strategic asset.